Themarket-leadingtextfore-commerceThiscomprehensive,market-leadingtextemphasizesthethreemajordrivingforcesbehinde-commerce—technologychange,businessdevelopment,andsocialissues—toprovideacoherentconceptualframeworkforunderstandingthefield.TeachingandLearningExperienceThisprogramwillprovideabetterteachingandlearningexperience—forbothinstructorsandstudents.●ComprehensiveCoverageFacilitatesUnderstandingofthee-CommerceField:In-depthcoverageoftechnologychange,businessdevelopment,andsocialissuesgivesstudentsasolidframeworkforunderstandinge-commerce.●PedagogicalAidsHelpStudentsSeeConceptsinAction:Infographics,projects,andreal-worldcasestudieshelpstudentsseehowthetopicscoveredinthebookworkinpractice.
圖書特色與優點：ComprehensiveCoverageFacilitatesUnderstandingoftheE-CommerceFieldThiscomprehensive,market-leadingtextemphasizesthethreemajordrivingforcesbehinde-commerce–technologychange,businessdevelopment,andsocialissues–toprovideacoherentconceptualframeworkforunderstandingthefield.
新版特色:Thetext,aswellasallofthedata,figures,andtables,hasbeenupdatedtoreflectdevelopmentsine-commercethroughSeptember2014.Representativeexamplesofnewand/orexpandedcoverageinclude:●Chapter1:MostcurrentdataonB2C,B2B,C2C,mobile,socialandlocale-commerce,andgrowthofInternet,Web,andmobileplatform●Chapter2:Disruptivetechnologiesandtheirimpactonbusiness;newsharingeconomybusinessmodel(Uber,Airbnb,Lyft)●Chapter3:Mobileandcloudcomputing;InternetofThings(IoT)andotherInternet-connecteddevices(wearabletechnology,smarthomes,smartTVsandconnectedcars);IoTstandards(InternetIndustrialConsortium,WolframConnectedDevicesproject);Internetaccessdrones;changesinInternetgovernance●Chapter4:NewopensourceWebandappdevelopmenttools;mobile-firstandresponsivedesign●Chapter5:Newsecuritythreats(Heartbleed,ransomware,phishing,databreaches,DDoSattacks,mobileandcloudsecurityissues);e-signatures;mobilewallets;Bitcoin’sfutureprospects●Chapter6:Mostcurrentdataonallformsofdigitalcommerceadvertisingandmarketing;riseofnativeadvertisingandotherformsofcontentmarketing;riseinadfraud;impactofnewCanadiananti-spamlawonU.S.companies;newdynamicpricingstrategies(surgepricing);marketingandBigData;marketingautomationtechnologies;multiscreenanalytics●Chapter7:Mostcurrentdataonsocial,mobile,andlocalmarketing;Facebook’ssocialexperimentfuror,“darksocial”;iBeaconsformobilemarketing●Chapter8:NewWhiteHouseandFTCreportsonprivacyanddatabrokers;YouTube/Viacomsettlecopyrightlawsuit;U.S.SupremeCourtretreatsfrombusinessmodelpatents;proposednewFCCnetneutralityregulations;proposedComcast/TimeWarnerAT&T/DirecTVmergers(Internet/telecomindustryconsolidation)●Chapter9:Omni-channel;webrooming/showrooming,subscription-basedretailproductsandservices(Birchbox,Barkbox,Naturebox);Amazonfutureprospects;riseofmobilebanking;Zillow/Truliamerger●Chapter10:Emergenceofdigital-firstnewspapersandexplosivegrowthofdigitalnewssites;onlinemagazineresurgence;listicalsandlinkbait;e-booksubscriptionmodels;Applee-bookprice-fixingcase;socialTV●Chapter11:Socialnetworkmonetization;mobilemessagingapps(Snapchat,Slingshot,Bolt);cablenetwork/ISPsites(Comcast,Verizon)competewithportals;Yahoostruggles●Chapter12:Supplychainvisibility;mobileB2BandBYOD;cloud-basedB2BnetworkplatformPedagogicalAidsHelpStudentsSeeConceptsinAction●AllOpening,Closing,andInsightOncasestudieshavebeenupdatedorreplaced.Representativeexamplesinclude:◎Chapter1:Pinterest’snewadvertisingmodeland$5billionvaluation;Facebook’snewprivacydebacles;ThePirateBaylivesandgoesmobile◎Chapter2:Twitter’sinitialpublicofferingandsubsequentstruggles;Foursquare’sSwarmapplicationandre-focusedbusinessmodel;Crowdfundingsuccessstories(OculusRift)◎Chapter3:GoogleGlassgoesmainstream,HTML5advances;InternetsurveillanceintheU.S(NSA)andaroundtheworld(Russia,China,Turkey)◎Chapter4:USATodaypumpsupWebpresencewithsocialmedia;WeeblymakescreatingWebsiteseasy;Mobilepresenceforsmallbusinesses◎Chapter5:CyberwarfareinUkraineandelsewhere;Targetdatabreachandaftermath;BitcoinandthecollapseofMt.Gox◎Chapter6:TheLongTail—realityormyth;Thecontroversyover“DoNotTrack,”Programmaticadvertisingtakesoff◎Chapter7:MobileadsdriveFacebookfinancialsuccess;FTCsuesAmazonoverchildren’sin-apppurchases;LandRoveraddsaugmentedrealitytoitsmobilemarketingefforts◎Chapter8:Googleandtherighttobeforgotten;AmazonandtheproposedMarketplaceFairnessAct(Internetsalestax)law;ShuttingdowntheSilkRoad◎Chapter9:KindleFiresmartphone;Uber,PricelinebuysOpenTablefor$2.6billion◎Chapter10:Newentertainmentproducers(Amazon,Yahoo,YouTube);DigitalnewssitesVoxandVice;Resurgenceofonlinemagazines◎Chapter11:LinkedIn,theworld’slargestprofessionalnetwork;Appificationofsocialnetworks;Tesco’shorsemeattweetandotherrecentsocialnetworkdisasters◎Chapter12:Cloud-basedSupplychains(WolverineWorldwide)●UpdatedInfographics:Avarietyofadditionalinfographicsthroughoutthebookprovideamorevisualandintuitiveaccesstoconceptsandinformation.Infographicsmakeiteasiertoseeandrememberpatternsandrelationshipsthantraditionalchartsandgraphs.
C2C projects mobile phishing ransomware 圖書 businessdevelopment Yahoo Airbnb China figures Web
